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ADIDAS - Creating a Classic with Elizabeth Birkett

adidas Originals came to me with one question, what is a classic? It was my Aunt Dorothy that first came to mind. She has her own style, unbound by trends. She is authentically her. The most simple, real thing - you can hate it because her style is entwined in her energy. When she gets compliments on her style, they're steeped in her character instead of what the brand is. That's a classic.